New Age Mompreneurs

                             From the time she was a child, Samriti could never imagine being anything but a jeweller. Her sister and she spent countless weekend evenings at the family jewellery store, fascinated by the sparkle of diamonds, the plethora of coloured stones and the gorgeous jewellery. Samriti fell in love with jewellery during these hours. After marriage she wanted to start something of her own in this field. She had some ideas of an online jewellery platform but when she ran the idea by her family they weren’t convinced. Jewellery has always traditionally been something which people like to touch, feel, try on and then buy. Besides which, most people had family jewellers whom they had been going to since years. How would an online platform be able to cater to that need? However, Samriti persevered and succeeded in opening her online jewellery platform called E Jewellery By-RBJ . Her...

                    Laundry Bag was Ridhima’s first baby. The concept was created after Ridhima discovered how difficult it was to find good quality premium dry-cleaning services, especially for clothes which were expensive and held special memories. The local dry cleaners lacked the knowledge and the major chains were too expensive to use regularly. She created Laundry Bag to fill this gap; a place where great quality and care met affordable prices. The moment Ridhima decided to venture into this field, Laundry Bag was the first name that came to her mind and it just clicked. She wanted the name to conjure up an image of dumping clothes in a laundry bag and giving it a wash- signifying the quick and easy solutions that were to be the USP of Laundry Bag! Ridhima’s biggest challenge was the newness of the field. She had to undertake extensive research to gain an understanding of the process of dry cleaning, machines and chemicals...