Charu Arora & Dips n Chutneys by Charu

                                                                        

Looking back, Charu gives her kids the credit for turning her into an entrepreneur. Watching her kids lick and finish up even the last bite of the dips that she made at home gave her immense pleasure. Whenever there was an occasion- get-togethers, birthdays, anniversaries, Charu found herself being lovingly coaxed to make dips; soon not just for family but also for extended family and friends! Soon the idea took root in her mind and she started the ball rolling!

Being a history major, establishing a business came with a new set of changes. Charu prefers calling them changes rather than challenges since she believes that when one is naturally inclined towards doing something with vigour and passion, the challenges don’t seem insurmountable. Marketing to the right consumers and continuing to increase sales continue to be challenges; especially since these are the pillars of any business-driven industry.

Charu’s 10-year-old daughter came up with the name ‘Dips n Chutneys by Charu’ and even designed the logo of ‘love in a jar’ for the business.

Apart from experimenting with flavours, Charu loves travelling, story-telling, yoga and Pilates.

Follow her on

https://newagemompreneurs.in/member/Charu-Arora

https://www.instagram.com/dipsnchutneys_by_charu/

 

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