New Age Mompreneurs

               Reena is a mom to a wonderful daughter who is a young adult and she is the force and inspiration behind Reena realising her potential to pursue her creative passion and turn it into a business. Reena considers herself to be a proud Mompreneur in the true sense of the word! Reena was always creatively inclined towards art. Being a primary teacher in the early years of her career gave her a lot of opportunity to engage young kids through her creative skills. When her daughter was born, Reena gave up full time work to be with her daughter. She then took up a dedicated job at proofreading books which she pursued for several years. As the years passed by and Reena’s daughter grew up, she began encouraging Reena to follow her passion and get into something creative. Her daughter would often refer to Reena as “mommy magician” because she believed Reena had the artistic skills to create magical stuff with her hands. Reena was always drawn to handmade products and fragrance

  The idea of KiDIYs was born when two new mothers, Shreya Kapoor and Harleen Kapoor understood how crucial 'play' was in the development of children. The idea took shape with their daughters and went onto becoming an enterprise for scores of other children. The founders of KiDIYs truly believe in providing open-ended, non-toxic DIY (do-it-yourself) and sensory play that engages the imagination, creativity and senses of kids. “Researching sensory activities for them led us in finding a gap in the industry for good quality diy and sensory kits”, says Shreya Kapoor (co-founder). KiDIYs is our passion project and a result of our combined love for our beloved kids,” says Harleen Kapoor (co-founder). Shreya has a Masters in IT and Harleen in International Management. Together they combined their diverse knowledge, expertise and experience to curate a beautiful series of products that support the physical, mental and creative growth potential of children. The USP of KiDIYs DIY

                                Aarti always dreamed of doing something of her own and creating a brand which would belong to her. She wasn’t sure what this would be but she knew that she wanted to create magic in her life.  Aarti was always attracted to fragrances of all kinds- floral, citrus, woody, spicy, to name a few! She loved exploring the myriad of fragrances available and understanding how different environments could be enhanced by choosing the right fragrance. Needless to say, Aarti ensured that her surroundings always smelt nice! Ember was born effortlessly. One fine morning Aarti got up and decided to venture into the arena of Incense and Dhoop sticks. Her interest meant that she had a sound knowledge base about these products and she wanted to utilise that alongside the contacts she had built over the years, to start her own enterprise. While it was relatively simple to stock the products thanks to her contacts with manufacturers, Aarti faced issues with the boxes as the

                     Anu had always been inclined towards sketching, drawing and painting since her childhood while her mother was inclined towards clothes and fashion. So, it was no surprise when Anu ended up taking fashion design as a subject in 11 th grade. Anu always had a lot of questions in her mind. What was she here? What was the purpose of her life? What could she do which would be different from the norm? She had a deep desire to prove something to herself. After completing her graduation, Anu took admission in Pearl Academy of Fashion for a one-year postgraduate course in Fashion Merchandising. Alongside this she started her own workshop at Shahpur Jat. Anu handled everything; from finding the place for the workshop to setting up a team of tailors, to buying machines and raw materials. Her parents were a huge support for her during this time. Looking back, Anu wonders how she managed and she is proud of the fact that she did. However, just when things were taking off, f

                             Richa started Cake-a-Licious by Richa in 2015. Her son was two years old at that time. Richa is a special educator by education, with a Masters in Child Psychology and she was working in NGOs with differently abled- children before and after her marriage. After her son was born, Richa could not go back to work properly. It got difficult for her to leave her son at home. She also developed a lot of back problems, due to which she eventually had to leave her work. Richa’s husband knew that she would only be happy doing something, rather than sitting home, idling away her time. Baking had always been a passion for Richa and she loved to bake and try out new recipes for friends and family. It helped that both sides of her family have a major sweet tooth! Lots of experimenting on birthdays and anniversaries helped Richa hone her baking skills, and she finally decided to venture out and start her home bakery business. Richa always knew that she wanted to work, bu