Jyotika Israni Malhotra and MammaWise

 

                            

 

                                          

As a first-time mommy, Jyotika wanted to make sure that her baby had everything and anything she needed or might need. She was excited and did tons of research to enable her to find the best of everything for her baby. Within a few months of the baby’s arrival, Jyotika realised that more than half the stuff she bought hadn’t even been used once!

Jyotika soon came to the conclusion that the thing with baby stuff is that what one baby might take to, the other might not and parents only get to know about this once they have already bought the stuff. Every parent can never get enough for their children, but once they’re done with those things, it is very hard to part with them or simply dispose them off; resulting in tons of stuff lying around in everyone’s houses.

Jyotika started researching online for a solution and soon discovered there existed a huge gap in the market in the arena of upcycling. There was no comprehensive platform or marketplace for sustainably up-cycling baby favourite belongings or for buying pre-loved baby stuff. This was when Jyotika conceptualized MammaWise - a platform that aimed to help find new homes for babies’ most prized possessions and also helped parents find a variety of pre-loved stuff for the little ones.

Jyotika had been in the US working in the field of Finance for 15 years before she moved back to India and became a mother. Starting a business from scratch in a new country without any prior knowledge of what it entailed was a big challenge. But Jyotika was determined to go ahead and contribute to the cause of sustainability and so slowly but surely MammaWise became a reality.

Jyotika soon realised that MammaWise was a win-win situation for the clients on both ends; the buyer and the seller. The buyer got a product in a great condition at an amazing discounted price while the seller got to de-clutter along with a chance of earning back some of what they spent. Soon after MammaWise came into existence, there was a lockdown because of the pandemic. Several clients who otherwise would have gotten stuff from friends and family overseas were suddenly at a loss. They turned to MammaWise to fulfil their needs and Jyotika started receiving great feedback. Her client base expanded and recommended her further on social media which has helped MammaWise to grow exponentially in the past year.

Within a month of starting MammaWise, Jyotika was contacted by a fellow mom Smriti Kedia who believed in the same cause and wanted to be a part of the venture. Soon Smriti became a cofounder and there has been no looking back since then! Their shared ideals and ideas make the arrangement a success. Smriti has around 10 years of work experience with architectural studios. She has worn several hats in the arena of managing sales, customer relationships and overall design journeys for customers. She is a passionate mompreneur and loves spending time with her 2-year-old son. 

Jyotika and Smriti still feel a thrill every time they manage to get a client a pre-loved product at a great price!

Jyotika is a passionate traveller, the result of having grown up in five countries! She loves to explore and experiment with world cuisines and food. She has a 23 months old daughter who is the pride and joy of her life.

Smriti is fond of dancing and has trained in several dance forms. She is also an avid reader and enjoys cooking occasionally.

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