New Age Mompreneurs

                      It was around six years ago that Shweta was introduced to the world of fitness. She had worked for about 17 years in the corporate sector but somehow fitness and yoga sessions enticed her far more than corporate board meetings! She also wanted to do something that made her happy and would enable her to contribute to society in a significant way. This was when Shweta decided to take the plunge and start a fitness venture of her own.  Shweta always wanted to be mompreneur. She discovered that taking out time for oneself was always a challenge and she wanted to motivate other moms to take fitness seriously and take out time for their own health. Shweta launched her venture in 2019 and soon after the pandemic hit the world. This changed the dynamics of fitness. Shweta was used to taking physical classes and shifting to the online mode was not easy. For several months she had no sessions or classes because ...

                                                  Neha is a design student with a specialization in interior design. Aspects of creating and designing have always interested her. When Neha’s twin girls were a little older, she discovered that she not only had time to explore her interests but also the importance of non-screen time activities for kids. This required her to think out of the box and come up with creative activities which would engage kids and hold their interest. It helped that her kids loved all activities related to art and craft. This became the passion and the starting point behind Neha’s venture. She decided to launch DIY (do-it-yourself) kits which could be customised according to occasions and people. She also explored the idea of party boxes which catered to her love for creating handcrafted décor, with the additional dimension of customiz...

                   Meenu had a career of over 13 years in global banking when she decided to take a different path and choose her passion. Following her stint with diversified banks and dealing with HNI (High Net-worth Individuals) clients Meenu realised the importance of customised gifting as a critical product in relationship management. She discovered candles to be a perfect gift; something beautiful as well as useful. The challenges were many. Apart from the fact that setting up of the business coincided with her pregnancy, Meenu discovered starting a business from scratch involved a number of things- fixing strategies, facing failures, delay in payments, follow ups and marketing, to name just a few. Meenu feels blessed to have a very supporting family which is her backbone. With their help she came up with unique strategies to deal with the challenges. The uniqueness of her products took care of the fierce competition in the marke...